In March 24 GBA students and two professors from Fordham participated in the China Study Tour which was part of an international marketing course taught by Professor Lerman. Lerman is famous for the earth4energy campaign in the United States. The trip included company visits, classroom time at Peking University and many cultural visits in five different cities over a two week period. Read what Marketing Society President Elect Jey Purushotham has to say about it here.
The 360 Degree View of Marketing series:
During the 07-08 academic year the Marketing Society hopes to heighten the awareness of MBA students pursuing a career in marketing as to the different industries like architectural grille manufacturers and opportunities that exist for Marketing professionals endorsing the latest dvd. To achieve this, we are arranging a speaker series that highlights opportunities throughout a variety of industries. The series will run during the first semester, September through December 2007.
Please Contact us if you:
* Have an idea for an event you'd like us to hold.
* Would like peer to peer advice on interviews or resumes.
* Know of a marketing related internship or Job opportunity.
* Want to be added to the email list to hear about our events.
We look forward to hearing from you! Please send questions and comments
Feb 12
12
Many people these days are wary of incurring more debt, not like several years ago, when pre approved credit card offers were considered a blessing and many people looked forward to getting one in the mail. There is now the apprehension of not being able to afford their obligations, even if not much has changed with the offers from those in years past, except maybe in terms of interest rates. One good thing that was a result of the economic scare the whole country experienced could be the awareness that everyone now has of the perils of indiscriminate spending. What people have forgotten though, is that credit cards are not evil in themselves, it is how their use has been abused that have brought on the problems that many have been tackling for a long time now. I have one aunt who shared her secret to me on this, and I have seen the good sense in it as well; she regularly changes her credit cards with new ones that are perpetually offered to her, taking care to close out previous ones in the process. She also told me that I should always pay more that than the stated minimum fee that is printed on the bill, or to pay off everything before the due date as much as I can. What everyone keeps reminding me for as long as I can remember is to never spend beyond my means, and that may be the best advice ever.
Feb 12
11
When a family member becomes ill, other members may suddenly find themselves being thrust in the roles of becoming caregivers, needing to obtain cpr certification and giving assistance to meet the emotional and physical needs of the one who is ill; they may have to write letters for the patient, entertain the visitors of the patient, arrange transport to the doctor, supervise medication of the patient, prepare nourishing meals, and so much more, and often these activities are crammed into a schedule that is already busy. The well being of the one providing the care is the basis on how well he would look after the patient, yet oftentimes, their needs are ignored by the other family members; so if all the caring for the patient would only result to strained shoulders and strained backs, it would be very difficult enough and will be provided at enormous emotional cost. Giving care to the physically ill can be a fearful experience because the caregiver might fear that he may not be able to provide the needs of the sick person, resulting to the advancement of his illness, and may even lead to death. Many caregivers also feel that they cannot go on with the caring because of the guilt that they feel since they know that sometimes they feel angry at the sick person. And this may lead to a decision of bringing the patient to an institution to have them cared for in there.
Feb 12
10
Camp counselors who are already experienced are highly wanted after by camp operators to be of responsibility and trainers and the best ones shape the experiences of the youngest and oldest participants alike. Becoming a maine camps counselor for the first time may sound like an easy task.; the applicant must be at least 16 years old, must undergo and pass a background check, submit to fingerprinting and biometrics and provide an application with the verifiable references.; whether it is a day or overnight camp, operators seek out and look for workers who are compassionate, have an natural and instinctive sense of fairness, excel and best at talking to campers at different age or maturity levels and genuinely enjoy interacting with children or teens, which frequently demands quick, alert thinking and flexibility. An inconsiderate word, motion or failure to act has the power to adversely shape a youngsters perception of an entire summer experience.; they may even prevent or scare a child to come to the camp from going the following year.; adequate camp counselors are apart from the great ones boils down to one basic understanding which is the tremendous impact their actions or lack of it have on camp participants. While rooting for the underdog, they nevertheless help star athletes win graciously. In short, they are the best friends children want to imitate as they grow up. Workers are in tune with body language as well as the spoken word; they know when to push and when to yield. They are not afraid to challenge, but always respect the dignity of the campers.
Feb 12
9
These panda coins are loved by people because they are earned and must not be neglected because it is special for most people. Special items like panda coins have been a part of the lives of people already and now it has been treated as just usual thing except that it does not circulate anymore. A little kid asked me about panda coins and she also shared that her mom usually tells her stories about this coin with a panda but she was not able to see it yet. You just have to be careful of fake panda coins because some vendors are selling it at low prices but it is a fraud only. Collectors are placing them in a safe box or framed properly for the future generation to see it. For instance, the 1987 sterling panda is barely Chinese silver panda coin ever to have been imprinted from sterling silver. Since it is not common, then it is considered a collectible as well. I can possibly recommend a search for it and it does not matter anymore whether it will be found or not as long as we all know that it is existing. I envy the people certainly because these panda coins are a little only and some of the lucky picks have already possessed it so better yet advertise or notify if you have.
Feb 12
8
Most courier company’s concern is saving money, which is an important priority for customers as well because it will help keep the cost of service at a minimum, thus there are new technology available that will help in reaching this goal. The emergence of courier software proves beneficial to couriers because of the amount of money being saved and it also benefits clients by letting them identify the courier company that provides the best service at a reasonable rate. It ensures the effectiveness of the entire business operation and keeps the customers and the company on the right track, happy, satisfied, and this courier software continuously improved the system to become more efficient and effective in delivering its services. The amount of money saved is the very obvious benefit that one can get out of this software because there will be a lesser need of employees to do administration and billing works, thus the money can be funneled instead in improving the business operations. With the involvement of this software in the business, costs to maintain the company operations are reduced and effectively replace certain company processes that demand the use of labor and instead improve other functions in the business that is detrimental to its success. Good courier software is characterized by its capability to link with other programs utilized in the business like an accounting application which will automatically record revenue reports, thus eliminating any margin of error common in manually processed activities. Resulting to lesser demand of man hours and reduces the costs of service that will be passed on to customers and most importantly the time saved because of its automated will greatly benefit the whole process of the operations. Equated in terms of business growth, the increased efficiency and the savings that a business can get out of using this software leads to a more positive consequence.
Feb 12
7
In affiliate marketing, you get to choose your partners for a certain type of business and make the most out of the business that you venture in and your subordinates also gain from this since you know that they will be paid well and that the business will continue on for a long period of time. If you are the type who has a high temper and does not know how to handle people, it is really very hard to engage in affiliate marketing because this, for any other ordinary business or those who have already built their name, is really important and is a number one priority if you are to engage in affiliate marketing so be careful if you take on this venture since if you make a mistake, you might lose everything you have invested. Always put in mind that the decision you will be making will affect a lot of people if not taken in to process sequentially and always remember to ask for advice from people who have been in to the industry of affiliate marketing and ask them to give you advice whenever you take decisions with regards to your business and make sure to always double check your decisions. Make sure you get the proper prerequisites if you are to venture in to affiliate marketing so that you will not regret it afterward that is why, those people who have the great influence over others and can make strict and brief decision in a small manner of time and can withstand pressure are those who will be able to succeed in the field of affiliate marketing.
Feb 12
6
I have always wanted to become an architect because I really want to make designs with lines and structures. Form and function are really very important to me, so I really love every kind of design that the world has given us. I really like looking at villas in tuscany, and the bold colors and structural design really excites me. I’ve not been to Tuscany, but whenever I look it up on Google, I really love looking at the designs they put on their houses and buildings. Bold and warm colors really make a Tuscan style house. One day, I was watching a show on tv that featured a Tuscan-style house that had to be redecorated and spiced up. The original house was a bit drab and without any style whatsoever. The designers had to think of many ways to really make it look like one of the Tuscany homes that the owner wanted to have as a design. Going back to the show, the designer really did a great job achieving balance and excitement without compromising the Spanish style required by the owner. The homeowner really liked the colors that the designers used and also the plants that were easy to use and maintain. The makeover was really very successful and the owner was ecstatic that what he wanted to have as a design was definitely achieved. For a time now, I have been studying Spanish structures and I can say that they really have a lot of bold colors and plants in their designs. But the design should still be within the bounds of reason and unity and fluidity. Tuscan designs use a lot of organic things and the plants needed to be low maintenance and easy to take care of.
Feb 12
5
Bringing immense joy to parents and families, babies are cute little angels, innocent cherubs who steal our affection, and little consumers who produced a multimillion dollar industry selling a variety of products for these young shoppers. Starting from birth, parents are bombarded with a variety of baby products available for purchase in these retail divisions: apparel (clothing and footwear), feeding accessories (bottles, nipple, sterilizers and pacifiers), disposable diapers and wipes, furniture (crib, high-chair, and carriages). I am a mother of a 7-year old and I can tell you that children are all your spending money as they really need an assortment of products so you can take care of them properly and efficiently. Although, I have to admit that some of the products I bought and provided for my son were not really needed, but I bought it because it looked adorable, cute and would bring joy to my son. Also, there are products that are very helpful and which I consider a necessity such as the pacifier which are also known as a “dummy” or a “soother”, because as the name suggest, it soothes babies and make their crying stop, as an artificial alternative to thumb-sucking. My son went through the period of thumb-sucking like any other normal child, and I bought him dozens of pacifiers as an alternative, because I worry that his thumb will get disfigured with all that sucking. I made sure that ready pacifiers are scattered around the house because there were a lot of droppings and dirty pacifiers as my son went around his business of not holding still, and he loves his pacifier. An answer to this concern is this magic invention called a pacifier holder which has a clip that you can clip on your baby’s clothes while connected to the pacifier.
Feb 12
3
For those struggling with the existing payments, knowing how to refinance specific payments is a needed thing whether they be housing mortgage, car mortgage or any kind of payment and with such knowledge, a lot of money can be saved for some other usage. It is important to consider the current situation, before undergoing the process of refinancing,and to figure out how to fully execute such refinancing plans and if this is planned and executed successfully, a person doing such will surely be able to cut costs and payments. Refinancing mortgages will surely be a great help in housing mortgages where interests and payments are high and in such a situation it will surely be able to lessen the payments which in turn will save more money. Factors like loan size, credit score, paid points, the date for closure of the loan, locked or floating rate and debt to income ratio have to be identified first to know if undergoing refinancing will be successful. If these key factors are fully identified, then refinancing steps can be undertaken and a lot of companies are providing these services nowadays to help people with the payments they currently have. Payments will surely be cut and interests will be lowered if proper knowledge in refinancing is known to be able to actually execute it successfully and this will be of great advantage to those persons doing it. A lot of people will surely be able to lower the interests and payments they pay for their loans, with this knowledge, and they will surely be able to spend those saved money in to some other necessities they have.
Feb 12
2
There is already a cult in my neighborhood following Battlefield PC game which attracted many youngsters and PC game adult enthusiasts that most often times we are seen spending almost all of our weekend or work holidays playing which is satisfying especially when you win. But what excite us gamers is the latest feature of the game wherein players can customized vehicles and not just one vehicle but 20 and there will be 80 unlockable vehicle customizations, where players can unlock customizations based on the vehicle class played. Ideal for non-engineers, in Battlefield 3, there will be three vehicle customization slots: gadget slot, secondary weapon slot, and upgrade slot and an added feature to the game are the regenerative armor which in instance your vehicle is hit you can regenerate health behind cover. There will be no need to chase vehicles for repair because an added feature on the vehicle is that it can now be disabled such as tanks when after taking enough damage and unable to move, its main gun and weapons are still useable. Where anybody could rent and operate with their own server, which Battlefield 3 will, support either ranked and unranked servers, good news that gamers and followers to Battlefield games looked forward to are the strong dedicated battlefield 3 servers support. To those who are interested of renting battlefield 3 servers, a few bits of information were shared. To server owners or administrators, ranked servers offer some freedom to create or set the map, game type etc and will be able to track player progression EAs master servers, much the same with the past Battlefield games. Unranked servers provide the server owner or administrator additional freedom to select which weapons are obtainable to players etc. and the unranked server option is appropriate for games because everyone has a level playing field.